Rolex

Datejust 31

Oyster, 31 mm, Oystersteel and Everose gold

m278241-0018

$12,950

Point of sale1 +1 305 576 5391

Point of sale2 +1 305 576 5391

Point of sale3 +1 305 576 5391

Point of sale4 +1 305 576 5391

Point of sale5 +1 305 576 5391

Reference

278241

Model case

Oyster, 31 mm, Oystersteel and Everose gold

Water-resistance

Waterproof to 100 metres / 330 feet

Bezel

Domed

Dial

Slate

Bracelet

Jubilee, five-piece links

Movement

Perpetual, mechanical, self-winding

Calibre

2236, Manufacture Rolex

Power reserve

Approximately 55 hours

Certification

Superlative Chronometer (COSC + Rolex certification after casing)

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Feature Image

Slate Dial

The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.

Bezel Image

Everose Rolesor

Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.

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The Jubilee bracelet

The design, development and production of Rolex bracelets and clasps, as well as the stringent tests they face, involve advanced high technology. And, as with all the components of the watch, aesthetic controls by the human eye guarantee impeccable beauty. The Jubilee, a supple and comfortable five-piece link metal bracelet, was designed and made especially for the launch of the Oyster Perpetual Datejust in 1945.

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Model availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Rolex Boutique Design District is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches.

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