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Today, that legacy continues under the leadership of Seymour's son, Steven Holtzman, alongside the next generation, Chelsea Holtzman-Lawrence, who help guide the company’s vision and evolution in the modern era of luxury retail.
In 2026, Luxury Swiss unveiled the newest chapter of the boutique in Miami's renowned Design District, one of the largest standalone Rolex boutiques in the United States and the largest in Miami. The space reflects Rolex’s architectural identity while celebrating the brand’s precision, innovation, and enduring legacy. Designed as an immersive destination for collectors and enthusiasts alike, the boutique offers a refined environment where guests can explore Rolex’s exceptional timepieces while experiencing the Holtzman family's decades-long dedication to excellence in watchmaking and hospitality.
More than a retail destination, the boutique represents the continuation of a multi-generational vision centered on stewardship of one of the world’s most prestigious watch brands. By combining Rolex’s global standards with the Holtzman family’s longstanding expertise in luxury timepieces and client relationships, the Miami Design District boutique stands as a flagship expression of Luxury Swiss’ commitment to service, innovation, and the enduring art of fine watchmaking.
