Rolex & the US Open
The US Open is the final Grand Slam® tournament of the tennis season. As a privileged partner of the sport worldwide for almost 50 years, Rolex has been the event’s Official Timekeeper since 2018.
Tennis is an immensely popular sport throughout the United States, including Luxury Swiss’ hometown of Miami. Whether playing recreationally or watching professional competitions, Americans are deeply attached to the game. Playing competitive tennis at the highest level requires strength, not just of the body, but of the mind. To successfully compete in the US Open, one of tennis’ four worldwide Grand Slam championships, players must tirelessly push beyond their limits and gain the endurance required to win.
Rolex testimonee Stefan Edberg is the perfect example of an athlete pushing himself to the limits to become a champion. “If I’m going to be out there,” he said, “I want to be in the top 10 and really have a chance of winning a Grand Slam.” Edberg won six Grand Slam singles titles and holds the record of winning the longest US Open singles match ever played, which lasted for a grueling five hours and 26 minutes.
Rolex founder Hans Wilsdorf founded his company with the goal of pushing the limits of watchmaking, both for accurate timing and resistance to challenging physical conditions. Mr. Wilsdorf created the world’s first waterproof watch and outfitted mountain climbers and explorers with timepieces that could withstand the physical rigors of their adventures. Please read on to discover Rolex’s rich history with the sport of tennis and the US Open.
Inaugurated in 1881, this tournament has been played on the hard surface at the USTA Billie Jean King National Tennis Center in Flushing Meadows, New York, since 1978. Among its 17 competition courts is the showpiece arena, Arthur Ashe Stadium, with a seating capacity close to 23,800, the largest in the sport worldwide.


A fusion of energy
The US Open is known for its electric ambience, a reflection of New York itself, “the city that never sleeps”. At this vibrant, dynamic event, the action also unfolds in the stands, where spectators are not afraid to give voice to their excitement. During matches, the energy emanating from the fans, the court and the city converge to galvanize the players.


Rolex Testimonees and the US Open
Amid this electric atmosphere, matches at this Grand Slam® tournament have become the stuff of legend. The five consecutive titles Roger Federer won from 2004 to 2008 are etched in memory.
Among its other tennis Testimonees, Rolex counts a host of fellow US Open winners, namely: Rod Laver, Chris Evert, Stefan Edberg, Pat Rafter, Justine Henin, Juan Martín del Potro, Angelique Kerber, Sloane Stephens, Bianca Andreescu and Dominic Thiem. In 2022, Iga Świątek and Carlos Alcaraz added their names to this impressive list, with Coco Gauff following suit the next year.
They all embody technical precision and the quest to become a better version of oneself.


The tournament of trailblazers
The US Open is fertile ground for innovation in tennis. From introducing the tiebreak and scheduling games at night, to implementing Hawk-Eye Live – a digital refereeing system that makes line calls immediately – every effort is made to ensure the tournament remains as compelling as ever.


Rolex and tennis: partners for almost 50 years
Since Rolex first partnered with The Championships, Wimbledon, in 1978, the brand has enjoyed a privileged relationship with tennis, one founded on a shared philosophy: the perpetual quest for excellence, a passion for precision and innovation, the elegance of movement, unwavering effort, a respect for tradition and the drive to always push beyond personal limits.


Over the years, Rolex has extended its involvement in the sport, becoming the Premium Partner of world tennis in both the men’s and women’s game.
The brand supports most of the major competitions, including the four Grand Slam® tournaments, the season-ending ATP and WTA Finals, all of the high-status ATP Masters 1000 tournaments and nine of the WTA 1000 events, as well as the premier international team contests, the Davis Cup Finals and the Laver Cup.


Visit Luxury Swiss to Discover the World of Rolex
Luxury Swiss invites you to discover the World of Rolex at our store in Miami’s vibrant Design District. Whether you’re an established collector or discovering the brand for the first time, our specially trained Rolex sales associates would be delighted to help you find the Rolex watch that’s perfect for you.
Miami is a popular travel destination for both business and leisure. The Design District attracts visitors who are seeking a creative neighborhood and is known for its innovative fashion, design, art and architecture. At Luxury Swiss, we have earned the trust of our clients from around the world by providing exceptional service. Many come to visit us for a cup of coffee and conversation. Our Rolex sales associates are delighted to share their passion for Rolex watches with both established collectors and those who are discovering the brand for the first time. In order to better serve our customers who are visiting Miami from elsewhere, our associates speak several languages including Portuguese, Italian, and Spanish in addition to English.
All Rolex watches are built to last. Rolex watches are often passed down from generation to generation as family heirlooms, with the knowledge that they will continue to provide accurate timekeeping for decades. As an Official Rolex Jeweler, we are the only retailers allowed to sell Rolex watches. With the necessary skills and technical know-how, we will help you make a choice that will last a lifetime and beyond.
