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Rolex Datejust 31 upright
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Rolex collection  >  Datejust collection  >  Datejust 31
Rolex

Datejust 31

Oyster, 31 mm, white gold and diamonds

Price: $43,400.00*
ROLEX PRICING POLICIES
Rolex’s suggested retail price before applicable taxes. Rolex reserves the right to change the prices at any time without notice.
All prices are Rolex's suggested retail prices inclusive of V.A.T. Prices can be modified at any time without notice.
Model Availability
Rolex

Datejust 31 M278289RBR-0019

Oyster, 31 mm, white gold and diamonds

Price: $43,400.00*
ROLEX PRICING POLICIES
Rolex’s suggested retail price before applicable taxes. Rolex reserves the right to change the prices at any time without notice.
All prices are Rolex's suggested retail prices inclusive of V.A.T. Prices can be modified at any time without notice.
Model Availability
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Rolex Datejust 31 Facing Front
Rolex Datejust 31 Laying Down
Rolex Datejust 31 in box
Rolex Datejust 31 in tray
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    • Gender

      Women

    • Model Size

      31 mm

    • Material

      18 ct white gold

    • Dial

      Aubergine set with diamonds

    • Collection

      Datejust

    • Reference

      278289RBR

    • Bezel

      Set with diamonds

    • Water-Resistance

      Waterproof to 100 metres / 330 feet

    • Movement

      mechanical, Perpetual, self-winding

    • Caliber

      2236, Manufacture Rolex

    • Power Reserve

      Approximately 55 hours

    • Bracelet

      President, semi-circular three-piece links

    • Certification

      Superlative Chronometer (COSC + Rolex certification after casing)

    • Simple Material

      Gold

    • Spec Oyster Architecture

      Monobloc middle case, screw-down case back and winding crown

    • Winding Crown

      Screw-down, Twinlock double waterproofness system

    • Crystal

      Cyclops lens over the date, Scratch-resistant sapphire

    • Precision

      -2/+2 sec/day, after casing

    • Oscillator

      Syloxi hairspring in silicon with patented geometry. High-performance Paraflex shock absorbers

    • Winding

      Bidirectional self-winding via Perpetual rotor

    • Clasp

      Concealed folding Crownclasp

    • Gem Setting

      Large VI set with diamonds

    • Size

      Small size

    • Dial Color

      Colored dial, Gem-set dial

    • Bracelet Material

      18 ct white gold

    • Background-color

      Silver

  • Aubergine Dial
    The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterised by hour markers fashioned from gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.
  • Diamond-Set Bezel
    Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.
  • Diamond-Set Bezel
    Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.
  • 18 ct white gold
    By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 ct gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.
MODEL AVAILABILITY

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Rolex Boutique Design District is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

HOW TO SET YOUR DATEJUST 31

Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless aesthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watching the video.

A splash of color. A poetic shimmer. A sense of renewal. The dials that decorate the new Datejust 31 are bursting with fresh energy and full of promise. Rolex is presenting three new versions of the Datejust 31 with striking floral-motif dials. Calling to mind wild summer mead-ows, the design comprises 24 flowers that stand out distinctly from one another thanks to their finishes – either sunray, matt or grained. Each of the flowers is lit from within by a diamond set into the center.

Rolex Datejust
THE CLASSIC WATCH OF REFERENCE
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