Datejust 31
Oyster, 31 mm, white gold and diamonds
Rolex’s suggested retail price before applicable taxes. Rolex reserves the right to change the prices at any time without notice.
Datejust 31 M278289RBR-0019
Oyster, 31 mm, white gold and diamonds
Rolex’s suggested retail price before applicable taxes. Rolex reserves the right to change the prices at any time without notice.
- Gender
Women
- Model Size
31 mm
- Material
18 ct white gold
- Dial
Aubergine set with diamonds
- Collection
Datejust
- Reference
278289RBR
- Bezel
Set with diamonds
- Water-Resistance
Waterproof to 100 metres / 330 feet
- Movement
mechanical, Perpetual, self-winding
- Caliber
2236, Manufacture Rolex
- Power Reserve
Approximately 55 hours
- Bracelet
President, semi-circular three-piece links
- Certification
Superlative Chronometer (COSC + Rolex certification after casing)
- Simple Material
Gold
- Spec Oyster Architecture
Monobloc middle case, screw-down case back and winding crown
- Winding Crown
Screw-down, Twinlock double waterproofness system
- Crystal
Cyclops lens over the date, Scratch-resistant sapphire
- Precision
-2/+2 sec/day, after casing
- Oscillator
Syloxi hairspring in silicon with patented geometry. High-performance Paraflex shock absorbers
- Winding
Bidirectional self-winding via Perpetual rotor
- Clasp
Concealed folding Crownclasp
- Gem Setting
Large VI set with diamonds
- Size
Small size
- Dial Color
Colored dial, Gem-set dial
- Bracelet Material
18 ct white gold
- Background-color
Silver
- Gender
- Aubergine DialThe dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterised by hour markers fashioned from gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.
- Diamond-Set BezelGem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.
- Diamond-Set BezelGem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.
- 18 ct white goldBy operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 ct gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
Rolex Boutique Design District is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.
HOW TO SET YOUR DATEJUST 31
Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless aesthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watching the video.
A splash of color. A poetic shimmer. A sense of renewal. The dials that decorate the new Datejust 31 are bursting with fresh energy and full of promise. Rolex is presenting three new versions of the Datejust 31 with striking floral-motif dials. Calling to mind wild summer mead-ows, the design comprises 24 flowers that stand out distinctly from one another thanks to their finishes – either sunray, matt or grained. Each of the flowers is lit from within by a diamond set into the center.
