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Rolex Datejust in Gold, M278289RBR-0019 | Luxury Swiss

Rolex collection > Datejust collection > Datejust 31

Rolex

Datejust 31

Oyster, 31 mm, white gold and diamonds

M278289RBR-0019 Price: $43,400.00*

ROLEX PRICING POLICIES
Rolex’s suggested retail price before applicable taxes. Rolex reserves the right to change the prices at any time without notice.

All prices are Rolex's suggested retail prices inclusive of V.A.T. Prices can be modified at any time without notice.

Model Availability

Rolex
Datejust 31
Oyster, 31 mm, white gold and diamonds

M278289RBR-0019

Price: $43,400.00*

ROLEX PRICING POLICIES
Rolex’s suggested retail price before applicable taxes. Rolex reserves the right to change the prices at any time without notice.

Model Availability

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Aubergine Dial
The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterised by hour markers fashioned from gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.

Diamond-Set Bezel
Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.
Diamond-Set Bezel
Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.

18 ct white gold
By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 ct gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.

MODEL AVAILABILITY

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quali-ty. Such high standards naturally restrict Rolex production capacity and, at times, the de-mand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclu-sively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

C.D.Peacock is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

HOW TO SET YOUR DATEJUST 31

Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless aesthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watching the video.

A splash of color. A poetic shimmer. A sense of renewal. The dials that decorate the new Datejust 31 are bursting with fresh energy and full of promise. Rolex is presenting three new versions of the Datejust 31 with striking floral-motif dials. Calling to mind wild summer mead-ows, the design comprises 24 flowers that stand out distinctly from one another thanks to their finishes – either sunray, matt or grained. Each of the flowers is lit from within by a diamond set into the center.

Rolex Datejust

THE CLASSIC WATCH OF REFERENCE

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