Our Rolex History
Chicago’s Jeweler Since 1837
The first registered business and oldest guild jeweler in the Chicago area, CD Peacock’s tradition of commitment to quality and service has lasted over 180 years. Part of Chicago’s history since 1837, CD Peacock has catered to generations of Chicagoans offering timepieces, fine jewelry and so much more.
The House Of Peacock
The House of Peacock first opened its doors on February 9, 1837, the same year Chicago (population 4,000) was incorporated as a city. According to one historian, the opening of the city’s first retail jewelry establishment in the small frame building on Lake Street marks Chicago’s passing “from semi-savage conditions to civilization and refinement.”
The Great Chicago Fire
When the great fire engulfed the city in 1871, headlines read, “Chicago in Ruin”. Fortunately the House of Peacock survived; all the valuable merchandise had been locked in a fireproof vault (16 in the referencing image).